OFFICIAL RULES AND REGULATIONS

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

For the Love of All Pets! sweepstakes (“Promotion”) is open to all legal residents of the 48 contiguous United States and the District of Columbia, age 18 years or older, except employees, officers, and directors (and their immediate family and household members (whether or not related) of Cable News Network, Inc., (the “Sponsor”) Nestle Purina Pet Care Company, Cottonwood Enterprises (“Agency”) and their respective parents, subsidiaries, divisions, trustees, franchisees, participating vendors, distributors, advertising and promotion agencies and affiliated entities (collectively, with the Sponsor, the "Promotion Entities"). Void in Alaska, Hawaii and wherever prohibited by law. Promotion is governed by U.S. law and subject to all applicable federal, state and local laws and regulations. By entering the Promotion, entrants agree to accept and be bound by all terms of these Official Rules and Regulations (“Official Rules”).

HOW TO ENTER: From June 1, 2009 12:01 am Eastern Standard Time (“ET”) to June 26, 2009 11:59 pm ET (the “Promotional Period”), Sponsor will be conducting a national Promotion encouraging participants to enter for a chance to win a prize. To enter participants must log on to www.cnnpromos.com/petcentric (the “Website”) during the Promotional Period and complete and submit the online entry form, including their name, address, telephone number (including the area code), e-mail address (if any) and birth date (the “Entry”). Participant will also have the option to include a photos and/or stories of them and their pet(s) (together with the Entry, the “Submission”). Submission will not affect chances of winning the Promotion. To be eligible all entries must be received no later than 11:59 p.m ET on June 26, 2009. All entries must be submitted in the name of an individual person and the prize can only be awarded to the person whose name is on the winning entry. Entries generated by script, macro or other automated means will be void. The Promotion Entities are not responsible for misdirected, incomplete, lost, late, illegible, undelivered, inaccurate or delayed entries, or for technical, hardware, or software failures of any kind, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer transmissions or other errors or problems which may limit or affect a person’s ability to participate in the Promotion, whether human, mechanical, typographical, printing, electronic, network or otherwise, relating to or in connection with the Promotion, including, without limitation, errors which may occur in connection with the administration of the Promotion, the processing of entries, the announcement of the prizes or in any Promotion-related materials. In the event of sabotage, acts of God, terrorism or threats thereof, computer virus or other events or causes beyond the Sponsor’s control, which corrupt the integrity, administration, security or proper operation of the Promotion, Sponsor reserves the right, in its sole discretion, to modify, cancel or suspend the Promotion. In the event of cancellation, Sponsor reserve the right to award prizes from among all eligible, non-suspect entries received prior to the event requiring such cancellation. False or deceptive entries or acts will render the entrant ineligible. All entries become the property of the Sponsor and will not be acknowledged or returned. Limit one (1) entry per person or e-mail address per day.

GENERAL CONDITIONS ON SUBMISSION: All Submissions (a) must be intended for a family audience and contain only content that, in the sole discretion of the Sponsor, is suitable for a general audience; (b) must not, in the sole discretion of the Sponsor, contain any sexually explicit, disparaging, libelous, threatening, or other inappropriate content; (c) must not in the sole discretion of the Sponsor, contain any commercial content that promotes any product or service other than the Sponsor's; (d) must not contain any infringing trademarks, copyrighted works or other intellectual property; (e) must not include any last names or other personally identifiable elements; and (f) must not defame or invade the publicity rights or privacy of any person, living or deceased, or otherwise infringe upon any person’s personal or proprietary rights including but not limited to copyrights or trademarks. Violation of any of the rules herein may result in disqualification.

Sponsor has the right, but not the obligation to post all Submissions on the public Website during and following the Promotion. The Promotion Entities are not responsible for late, lost, illegible, incomplete, stolen, garbled or misdirected entries, all of which are void.

The Sponsor shall have the right to disqualify and not post to the Website any Submission that does not comply with these Official Rules or that it deems to be obscene, vulgar, sexually explicit, lewd, derogatory, inappropriate, threatening, or otherwise not in good taste, as determined by the Sponsor in its sole discretion.

LICENSE: Entrant grants Promotion Entities and their designees the right, but not the obligation to edit, remove, modify, publish, license, print, transmit, display or otherwise use the Submission, via all forms of media now known or hereafter devised (including on the Website), worldwide, in perpetuity, without notice to entrant and without compensation. Entrants hereby irrevocably grant Promotion Entities the non-exclusive, perpetual, worldwide right to use the Submission, in whole or in part, alone or in combination with other material, or as a basis for new material, as Promotion Entities may determine in their sole discretion and for the purposes of programming, advertising and marketing. Without limiting the generality of the foregoing, entrants agree that the rights granted hereunder shall include, but not be limited to, the perpetual, worldwide right of Sponsor to use, edit, telecast, cablecast, rerun, record, publish, reproduce, license, print, distribute and/or otherwise exploit, in any language and in all media now known or hereafter devised, the Submission in whole or in part, without any further compensation to entrant. Entrants may be required to execute any documents necessary to perfect such rights in the Promotion Entities.

HOW TO WIN: One (1) grand prize winner (the “Grand Prize Winner”) and five (5) first prize winners (the “First Prize Winners”) (sometimes collectively, the “Winners”) will be randomly chosen by the Agency on or around July 7, 2009 from among all eligible entries received during the Promotional Period. The decision of the Agency will be final and binding in all matters. The odds of winning will depend on the total number of eligible entries received during the Promotional Period. The Winners will be confirmed by U.S. mail, e-mail and/or telephone and must meet all eligibility requirements including the timely execution and return of all necessary releases and documents required by Sponsor.

PRIZES: Grand Prize Winner will receive a five (5) day/four (4) night trip to New York, NY for two (2) people and an Eligible Pet, at an approximate retail value (“ARV”) of $4,000. Eligible Pets are defined as a cat or dog which has been cleared and documented by a veterinarian as being fit for travel. The Grand Prize includes the following: (a) round trip coach class airfare from the major U.S. gateway airport nearest the Grand Prize Winner’s residence to a New York, NY area airport; (b) round trip airport transfers between the airport and a New York hotel; (c) double occupancy, standard, pet-friendly hotel accommodations for two (2) (one (1) room) at a hotel in the New York area for four (4) nights (chosen by Sponsor); (d) VIP behind the scenes tour of the CNN studios at the Time Warner Center; (e) Session with a professional pet photographer while in New York and; (f) spa visit for winner, guest and pet. Actual value of Grand Prize may vary based on point of departure and airfare fluctuations. The Grand Prize Winner is responsible for all costs and expenses not expressly provided for above, including additional ground transportation, additional meals, incidentals, tips, telephone calls, souvenirs, other personal expenses, hotel charges incurred during the trip and any expenses related to the Eligible Pet’s travel including, without limitation, veterinary expenses. Winner is responsible for complying with major commercial passenger carrier pet travel guidelines and restrictions and any applicable hotel restrictions and/or guidelines. All travel arrangements must be made through Sponsor’s agent on a carrier of Sponsor’s choice and trip must be booked a minimum of forty-five (45) days in advance. Winner and guest must depart from the same airport and travel on the same itinerary. Dates are subject to availability and certain black-out dates and other travel restrictions may apply. Sponsor reserves the right to approve any travel dates and trip must be taken by June 26, 2010 or such prize will be forfeited. Sponsor is not responsible for any travel related delays or cancellations. Grand Prize Winner and guest are responsible for obtaining proper documentation for themselves and pet (e.g., valid photo ID) prior to travel. All prize details are at Sponsor’s sole discretion.

Five (5) First Prize Winners will each receive their choice of a spafinder.com gift certificate or an American Express gift card to take their Eligible Pet to a spa at an ARV of One Hundred Dollars ($100.00) per First Prize. Total ARV of First Prizes: Five Hundred Dollars ($500.00).

TOTAL ARV OF PROMOTION: Four Thousand Five Hundred Dollars ($4,500.00)

No substitution or transfer of prizes or cash redemptions permitted by the Winners. Sponsor reserves the right to substitute for any reason whatsoever a prize (or portion thereof) of comparable or greater value, at their sole discretion. Prize is awarded “as is” with no warranty or guarantee, either expressed or implied by the Sponsor. The Winners are responsible for the reporting and payment of all taxes (if any) as well as any other costs and expenses associated with acceptance and use of prize not specified herein as being awarded.

The Promotion Entities expressly disclaim any responsibility and entrants agree to indemnify and hold harmless the Promotion Entities from and against any and all claims, actions, demands and/or liability for injury, damage or loss whatsoever relating to or arising in connection with participation in this Promotion (regardless of the cause of such injury, damage or loss) and/or the delivery and/or subsequent use or misuse of any of the prizes awarded (including any travel or activity related thereto and any injury or loss related to pet’s travel).

GENERAL RULES AND REGULATIONS: By entering this Promotion, participants grant Promotion Entities and their designees the right, unless prohibited by law, to use their names, cities and states of residences, voices, pictures and likenesses, without compensation, notification or approval, for the purpose of advertising and publicizing the goods and services of the Promotion Entities and all matters related to the Promotion, in any manner or medium, now or hereafter known, throughout the world in perpetuity. Grand Prize Winner’s travel companion must be a legal US resident and of legal age of majority in his/her state of residence (and at least age 18) unless Grand Prize Winner is such guest’s parent or legal guardian. Grand Prize Winner’s travel companion (or, if a minor, Grand Prize Winner on behalf of travel companion) will be required to execute and return a liability/publicity release prior to ticketing. Winners may each be required to execute an affidavit of eligibility, liability release, tax acknowledgment form and, except where prohibited by law, a publicity release and return within five (5) business days of issuance of notification. Noncompliance within this time period or failure of potential winner to respond after three (3) notification attempts may result in disqualification and, at Sponsor’s discretion, an alternate winner may be selected. If: (i) any prize or prize notification is returned as undeliverable, (ii) a potential Winner declines his or her prize, (iii) the potential Grand Prize Winner is unable to travel on dates approved by Sponsor or (iv) a potential Winner fails to comply with any of the Official Rules as outlined herein, such potential Winner will be disqualified and an alternate winner will be selected by random drawing at the Sponsor’s sole discretion. The Promotion Entities expressly disclaim any responsibility and entrants agree to indemnify and hold harmless the Promotion Entities from and against any and all claims, actions, demands and/or liability for injury, damage or loss whatsoever relating to or arising in connection with participation in this Promotion (regardless of the cause of such injury, damage or loss) and/or the delivery and/or subsequent use or misuse of any of the prizes awarded (including any travel or activity related thereto).

OFFICIAL RULES OR WINNERS’ LIST: For a copy of the Official Rules or the Winners List (available on or about July 26, 2009), send a self-addressed, stamped envelope (residents of VT need not include return postage on rules requests) to the following address by August 26, 2009 (Please specify “Official Rules” or “Winners”) – “For the Love of All Pets!”, Cottonwood Enterprises PO Box 11507, Bozeman, MT 59719-150

SPONSOR: Cable News Network, Inc. One CNN Center, Atlanta, GA 30303

© 2009 Cable News Network, Inc. A Time Warner Company. All Rights Reserved.

138123.1: FOR THE LOVE OF PETS (PURINA/PETCENTRIC.COM) SWEEPSTAKES OFFICIAL RULES